Media Training
For executives of technology and science companies

Understands deep technology...
Steve can get "down in the trenches" and talk shop with your engineers and other technical people. Steve's media training and presentation skills training sessions will help your most technically-oriented spokespeople discuss your company's offerings in a compelling and audience-appropriate way.

Knows business strategy...
Steve Bennett can help your entire C-Suite communicate more effectively with its key external audiences. He speaks the language of CEOs and CFOs, COOs and CMOs, CIOs and CTOs. Steve has helped hundreds of executives turn in better performances during media and analyst tours, investor meetings, and presentations at trade shows and other events.

Knows how tech/business journalists and industry analysts think...
Steve's media training approach is based on his years of experience as a prolific business author and a technology/business journalist. He has collaborated on more than 40 books on manufacturing and business management and has contributed to Business 2.0, Small Business Computing, and numerous other publications as well. He's also served as a project leader for an analyst firm that specializes in the electronic financial document marketplace. Steve will candidly tell you what will be perceived as substantive information and what will be discounted as self-serving fluff. He'll help you anticipate the challenging questions you'll likely be asked during interviews. And he'll simulate encounters with today's most critical technology journalists and industry analysts.

Can help you craft credible, supportable messages for media, analyst, and stakeholder events...
Steve has developed a proven methodology for building credible strategic messaging platforms. He'll show you how to objectively assess your own messages and supporting materials, and will offer suggestions for honing your ideas so they have the best chance of resonating with your target audiences.

Finally, Steve understands the challenges of communicating technology issues to external audiences. As a freelance corporate spokesperson for major high-tech companies, he's been in the hot seat numerous times himself. And as the founder of a software company specializing in corporate message management, he understands what it's like to be grilled by analysts when introducing a new product category. Steve can empathize with your spokespeople while conveying field-tested strategies and tactics for success.