Media Training
For executives of technology and science companies

Original Media Training Articles
 

Message in a Bottle:
Notes on the Art and Science of Strategic Messaging
Discover why message points are so critical for good media coverage. Advice on identifying the most important points your spokespeople need to convey. Read Article

When Bad Things Happen to Good Spokespeople:
Handling Tough Interviews
Learn how to avoid combative sessions with interviewers. Tips for turning around difficult interviews. Read Article

Mirror, Mirror on the Wall:
Who's the Hardest to Train of Them All
Advice for salespeople and engineers who will represent their companies to the media. Learn about the specific challenges that competent salespeople and engineers face when they meet press.  Read Article

Oh, the Mistakes Spokespeople Make:
Ten Sure-Fire Ways to Blow an Interview
Insights into the most common interview faux pas. Find out how corporate spokespeople stumble into trouble and how they can avoid generally avoidable mistakes.  Read Article

Talking to Mirrors: 
The Dangers of Believing Your Own Press
Gain insights into why we fail to see the flaws in our own messaging. Learn how to create messages that better withstand scrutiny from the media and analysts. Read Article

Tell It To Your Analyst: 
Notes on Finessing Industry Analyst Meetings
Avoid common mistakes when meeting with industry analysts. Learn how to prepare for analyst meetings and maximize your chances of success. Read Article